Build the sales engine before you make the expensive hire.
Rice Revenue gives growing B2B companies experienced fractional sales leadership to build the process, pipeline, messaging, coaching rhythm and commercial discipline that make a future full-time sales leader more likely to succeed.
Sales still depends too much on the founder.
Fractional leadership becomes valuable when the company has momentum, but the commercial system has not yet caught up.
More ownership than a consultant. Less risk than hiring too early.
A fractional sales leader works inside the business: building the system, coaching the team, creating operating discipline and helping leadership make better commercial decisions—without requiring the company to make the full-time executive hire before the foundation is ready.
Explore Fractional LeadershipSeveral ways in. One commercial system.
Fractional Sales Leadership is Rice Revenue's core engagement. The other offers help founders diagnose, prepare, develop or begin with a focused need.
Fractional Sales Leadership
Build the revenue engine, coach the team, establish operating discipline and prepare the business for its next stage of commercial leadership.
Revenue Diagnostic + Foundation Sprint
Expose the most important revenue leaks, then build the core process, pipeline, qualification and messaging foundation.
Founder + Team Development
Founder Leadership develops the founder. The Sales Team Performance Accelerator develops an existing sales team.
Founder Tools
Start with practical tools for ICP, process, pipeline, outreach, onboarding, commissions, sales readiness and more.
Operator. Leader. Teacher.
Mark brings executive commercial leadership from complex industrial and technical markets—and experience building the people and operating systems behind the number.
Before you train your team, find out what actually needs work.
The Sales Team Performance Accelerator is a four-week engagement for small B2B sales teams. Mark first understands the business and evaluates the team, then targets development around what he actually finds.
See the September ProgramDiscover
Understand the business, goals and leadership perspective.
Evaluate
See what's actually happening with the team.
Develop
Work the highest-priority capability uncovered.
Deploy
Apply the work and establish what should happen next.
Founder Tools connect the teaching to the work.
Rice Revenue's Founder Tools pair practical worksheets and PDFs with related teaching, so founders can learn the concept, work it against their own company and keep the resource.
Explore All Founder ToolsNot sure which path fits?
Tell Mark where the business is, what's happening with sales, and what you're trying to accomplish. You'll determine whether Rice Revenue is the right fit and which approach makes sense.
Talk With Mark